Multiple Food Foodesign Guzzini Made in Japan
Thursday, June 26th, 2008
The desire to create a stimulating dialogue between design and food culture, inspired Italian company Fratelli Guzzini the research project Foodesign. A path full of events and exhibitions, which since 2004 has enriched the relationship between form and function of the food, going so far up to Japan.
In 2008, after previewing the Frankfurt Messe Frankfurt Environment and the official launch at the Milan Triennale during the Salone del Mobile, the exhibition Multiple Food Foodesign Guzzini Made in Japan - A new relationship between food experts and designers reached the fair Ambiente Japan Interior Lifestyle in Tokyo.
Protagonists of the events were the projects of Japanese designers, struggling with trials symbolic rituals related to food interprets Japanese food as a fine ceremony daily. Projects designed to explore the potential of food design inspired by the gastronomic culture eastern Europe, as those proposed by Setsu and Shinobu Ito, two Japanese designers working in Italy for many years and who coordinated the work of other participants, in addition to proposals for the great masters like Sori Yanagi.